Commercial strategy meets AI engineering

We build your advantage

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Commercial value first. We start with how your business makes money, where margin is under pressure and what could create future value.

Strategy through to build. We bring commercial strategy, product design and AI engineering together.

Built to be adopted. We design around how your teams work, involve them from the outset and embed solutions into everyday delivery.

Founders

George Wiscombe

Co-founder & UG CEO

George has spent his career designing, building and shipping digital products, including 15 years running his own digital product studio, Maido.

He has built digital products for global brands including JD Sports, David Lloyd and InPost, and led design-thinking work for Google clients including Netflix, Nintendo and Mulberry.

In 2019, he raised Innovate UK funding to build a machine-learning and Natural Language Processing (NLP) business, which he subsequently sold. Based in Kampala, he now leads Set-Piece's product and AI delivery team.

Lisa Mandell

Co-founder & UK CEO

Lisa has spent 20+ years helping agencies, consultancies and technology businesses improve growth, pricing, operating models and exit readiness.

She has advised 30+ businesses, including MSQ, Born Social (Croud/ECI), Coffee & TV (Omnicom) and Headland (LDC), and was a founding member of Quill from start-up to scale-up and exit.

Her focus is turning expertise into repeatable, defensible & differentiated services that improve both commercial performance and business value.

Set-Piece Studio

Set-Piece brings together commercial strategy and hands-on product and AI engineering. Our team works across London, Barcelona and Kampala, combining senior commercial judgement with the technical capability to design, build and embed AI products into real business workflows.

We're hiring

Ship, then polish

Useful systems create value sooner. We get them into real workflows quickly, then improve them with live feedback.

Leave capability behind

We build systems your team can understand, use and improve. The methodology and point of view remain yours.

No black boxes

Your team should understand what the system does, how it reaches an answer and where human judgement still matters.

Earn the complexity

Complex workflows sometimes need serious engineering. We keep the build simple until added sophistication creates clear value.

We’ll give you proof, not promises

See what we’ve built for service businesses - and the commercial results it has delivered.

Case studies